About Ghochen
We built Ghochen for the food we grew up on.
Ghochen is a UK marketplace for diaspora kitchens. Started by a founder who could not order the food his family eats from any of the apps already on his phone. Built for everyone who has typed a postcode into a delivery app and scrolled past every option that mattered.
Why Ghochen exists
The gap that nobody on the big apps was filling.
UK food delivery built itself around a narrow band of options. Pizza, burgers, a curry house that has been on the high street for thirty years. The apps work for that. They do not work for the cook three streets over who makes the soup your grandmother used to make. They do not work for the auntie running an Eid kitchen out of her front room. They do not work for the Polish baker doing paczki from Tuesday to Sunday.
Those cooks already exist. Their customers already know them, by phone number, by WhatsApp group, by word of mouth at the school gates. What they do not have is a marketplace that takes them seriously. Ghochen is that marketplace.
We started in Hull because that is where the founder lives and that is where the test kitchens are. We are expanding city by city, partner by partner, because the work is in finding the right cooks and giving them tools that actually fit how they already operate.
Who we serve
Eight cuisine communities, and the occasions they plan around.
We launch one cuisine community at a time, with real partner depth, before we move on. These are the eight we serve today.
Nigerian
Sunday jollof, owambe trays, soup pots that feed a household for a week.
Turkish
Iskender for a quiet Friday, lahmacun and pide for a houseful of cousins.
Polish
Pierogi by the dozen, a Wigilia table that needs twelve dishes and one cook.
Arabic
Ramadan iftars, mansaf for a wedding, sweets that travel well to a hospital ward.
Caribbean
Saturday soup, curry goat for a christening, sorrel that has to taste like home.
Pakistani
Biryani for forty, nihari that simmered overnight, sweets for Eid in three cities.
Ethiopian
Injera baked the right way, doro wot for a guest you have not seen in years.
Somali
Suqaar after Asr, sambusas for breaking the fast, bariis for a graduation.
How we are different
Three decisions that shape everything else.
Cuisine and occasion, not category and burger
You do not search for "Asian fusion" when your mother is visiting. You search for what she will recognise. Our taxonomy is built around the cuisines and the occasions that diaspora families actually plan around.
A multilingual chat agent that knows the menu
Talk to your guide in English, Igbo, Yoruba, Hausa, Twi, Turkish, Polish, Somali, or Arabic. Send a voice note. Send a photo of what your aunty cooked. The agent finds the closest match from a real cook nearby.
Partners, not vendors
The people who cook on Ghochen are partners. We say it because we mean it. Their kitchen, their story, their prices. We handle the marketplace, the payments, and the delivery. We do not own the food.
Come work with us
Building this needs people who care about the food.
We hire engineers, designers, partner managers, and operations leads who have opinions about how a marketplace should treat the people who do the cooking. If that sounds like you, the doors are open.
See open roles